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Carphone Warehouse is a member of Ireland's Online Shopping Centre
About Carphone
Choice, Advice, Price, Support

Our Story

The Carphone Warehouse PLC was founded in 1989 by Charles Dunstone with savings of £6,000 and an idea of creating the future of mobile communications. A true entrepreneur, Charles realised the potential in the mobile communications industry and set about creating a unique market position by expanding the range of products and services to meet the demands of a changing market.
 
 
Growing from humble beginnings Carphone Warehouse's aim from the start has been to offer our customers simple, impartial advice while also offering outstanding value. Carphone Warehouse is now the largest independent retailer of mobile services, including mobile phones, tablets, home/mobile broadband and TV in Ireland and across Europe. 
 
In Ireland, the first Carphone Warehouse began trading on Dublin’s Grafton Street, since then over 90 stores have opened nationwide. Carphone boasts a presence in every major town and city and are proud to employ over 500 people in Ireland. The Irish business is led by MD Peter Scott.
  


  

Our Strategy 

 

Our 5 Fundamental Rules 
 

 

As Ireland’s expert retailer in mobile, tablets, home/mobile broadband Carphone Warehouse provides an Independent and Impartial approach to the mobile communications industry. We sell all types of phones as well as services from Irelands leading mobile networks. This means that we offer a one-stop-shop service for all your mobile communication requirements. It is our vision to “Create a Connected World” for our customers by offering everything they need to improve their communication experience

  1. If we don't look after our customers, someone else will.     
2. Nothing is gained by winning an argument but losing a customer. 
3. Always deliver what we promise. If in doubt, under promise and over deliver. 
4. Always treat customers as we ourselves would like to be treated. 
5. The reputation of the whole company is in the hands of each individual. 
       
 
Our Propostion
  
 

Why Shop With Carphone 
 

 

Carphone offers simple, impartial advice on everything to do with mobile communications. We believe that our customers deserve more choice and better value, that is why we have our network price promise. Customer satisfaction is King and at Carphone Warehouse we make sure we go that extra mile for you and that is the reason behind our 5 fundamental Rules.


-Independence  -Greater Selection     
-Network Choice  -Geek Squad Protection 
-Price Promise  -Exclusive Offers 
-Walk Out Working  -Trade In's 
-Customer Care -Corporate Team
-Repairs -Expansive Propositions


Peter Scott, Managing Director 
  
Peter Scott, Carphone Warehouse  

Peter has over 30 years’ experience of Retail roles with a number of blue chip companies including Marks and Spencer; Arcadia Group and Bhs; within these businesses he has held roles in Store Operations; Visual and Layout Planning along with Brand Development. Peter oversaw the expansion of the Ann Summers and Knickerbox brands adding over 100 stores in 3 years; and establishing both brands as mainstream players on the High St. He has been in Ireland for over 4 years and previously held the role of Retail Operations Director at Arnotts.
 
“I want to create an exciting retail environment where our customers can learn about mobile technology and find the device that is right for them. The world is changing at an amazing pace and at Carphone Warehouse we want our customers to be connected in a way that genuinely improves their lives”.

 
  
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